Shiseido

Established in 1872, Shiseido began as a Western-style pharmacy in Tokyo, Japan. The launch of Eudermine, a softening lotion introduced in 1897, marked the brand’s transition into the world of cosmetics. Today, Shiseido encompasses a diverse portfolio of beauty brands, offering skincare, makeup, fragrances, and beauty tools such as eyelash curlers. For advanced sun protection, the Anessa and Ultimate Sun Protection lines feature cutting-edge formulas with broad-spectrum SPF. The White Lucent collection is designed to address concerns like dullness, dark spots, and dark circles, while the popular Benefiance Wrinkle Smoothing Cream helps reduce the appearance of fine lines and wrinkles, promoting a smoother, more youthful complexion.